Post by arfangkseo on Jan 2, 2024 7:19:10 GMT -4
This fundamental decision allows us to identify the factors that really add or subtract value in the relationship with customers. In addition we must establish analysis criteria to process the information and determine which aspects we have control over and which we do not. These elements make the difference between strategic and tactical decisions and refer to the identification of the main benefits and variables.
You may be interested in Strategic Planning – The Value Proposition A relevant aspect of competitive intelligence is identifying what is the most relevant benefit for the client. For example in the car manufacturing or mobility business the benefit may be comfort or driving time and environmental impact. The strategic combination of these benefits can be key. Here lies the magic of competitive intelligence there comes a point where the Country Email List core benefit loses relevance. For example have you exhausted the free storage space that Google Drive or Office offer Do you have Office and still pay for Dropbox or another paid storage service You may not need more space and no additional storage offers would change your purchasing decision.
This no longer generates any additional benefit. be delved even further by exploring literature such as “The Blue Ocean Strategy ” where you will find information on how to build value tables and apply the four actions scheme increase reduce eliminate or create. You can see the application of these actions in supermarkets for example “Salt free shampoo” eliminate “Low sodium salt” reduce “Hair dryers with avocado extract” Create that one is surprising “ more content” increase . Know your market company industry clients competitors and be sure to observe the periphery of your industry where new opportunities and threats will surely come.
You may be interested in Strategic Planning – The Value Proposition A relevant aspect of competitive intelligence is identifying what is the most relevant benefit for the client. For example in the car manufacturing or mobility business the benefit may be comfort or driving time and environmental impact. The strategic combination of these benefits can be key. Here lies the magic of competitive intelligence there comes a point where the Country Email List core benefit loses relevance. For example have you exhausted the free storage space that Google Drive or Office offer Do you have Office and still pay for Dropbox or another paid storage service You may not need more space and no additional storage offers would change your purchasing decision.
This no longer generates any additional benefit. be delved even further by exploring literature such as “The Blue Ocean Strategy ” where you will find information on how to build value tables and apply the four actions scheme increase reduce eliminate or create. You can see the application of these actions in supermarkets for example “Salt free shampoo” eliminate “Low sodium salt” reduce “Hair dryers with avocado extract” Create that one is surprising “ more content” increase . Know your market company industry clients competitors and be sure to observe the periphery of your industry where new opportunities and threats will surely come.